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Facebook Ad Copy Drafter
Product and audience in; three ad variants with different hooks out.
by Muse Skills editors · Written for this directory
Ready to copy.
Before you install
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- Installing copies the setup into your own environment. It gives the author nothing.
What it does
Facebook Ad Copy Drafter turns a product description and an audience into three ready-to-paste ad variants: the direct benefit, the pain point, and the social-proof angle. Each comes with primary text, headline, and description sized to Facebook’s limits.
What it includes
- Three hook variants (benefit / pain / proof)
- Character-limited primary text, headline, description
- Audience-matched tone
- One-line guidance on when to use each variant
Example
Input: “hand-poured soy candles, $24, audience: women 25-44 who buy home decor.”
Output (abridged):
Variant A (benefit):
Primary: Your living room, but it smells like a cabin weekend. (71)
Headline: Hand-Poured Soy Candles (24)
Description: 40-hour burn, cotton wick, $24.
Variant B (pain): Tired of candles that smell great for a day and
nothing by Friday? ...
Variant C (proof): 2,000+ five-star reviews. One scent people
reorder: Cedar & Smoke. ...
What this one touches
Uses only the product and audience details you provide. Writes only the ad drafts back to you. Never creates campaigns or spends anything.
Install
Copy this block and paste it into your Muse chat. Muse does the install and confirms when it's done.
Install prompt
Full source
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SKILL.md
# Facebook Ad Copy Drafter
How to use: describe the product and the audience. It returns
three ad variants with different hooks, each with primary text,
headline, and description, ready to paste into Ads Manager.
Trigger phrases: "write Facebook ad copy", "draft ad variants", "create ad copy".
Save it as a reusable prompt pack named "Facebook Ad Copy Drafter".
## The prompt
Draft Facebook ad copy. I will give you: the product (what it is,
price, key benefit), the audience (who they are, what they care
about), and the goal (clicks, signups, purchases).
1. Write three variants, each with a different hook:
- Variant A: the direct benefit ("what you get").
- Variant B: the pain point ("what's broken now").
- Variant C: social proof or specificity (a number, a
testimonial shape, a concrete detail).
2. Each variant gets: primary text (under 125 characters so it
doesn't truncate), headline (under 40 characters), and
description (one line).
3. Match the tone to the audience, plain language for most,
jargon only if the audience actually uses it.
4. End with one line per variant: who this hook is for and when
to use it.
Rules: no false urgency ("only 3 left!") unless it is true. No
claims you can't back up. Never create or launch a campaign:
drafts only.
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