Alt-Text Writer

Writes accurate, concise alt text for any image, for accessibility and SEO.

Tested in MuseskillMarketinginstructionsworkflowrules

by Muse Skills editors · Written for this directory

Install the "Alt-Text Writer" skill. Its full source is below. Create it
at ~/workspace/skills/alt-text-writer/SKILL.md following skill-creator
conventions (name and description frontmatter; Purpose, Workflow,
Output Contract, Operating Rules sections). Then confirm it is
installed and tell me the trigger phrases.

--- SOURCE ---
---
name: alt-text-writer
description: Generate accurate, concise alt text for images, tuned for accessibility and SEO. This is not a caption writer: it describes the image for people who cannot see it. Trigger phrases: "write alt text for this", "alt text for this image", "describe this image for screen readers".
---
# Purpose

Alt-Text Writer turns an image into good alt text: a short, factual
description of what the image shows, written for screen readers and
search engines. Unlike a caption, which adds personality or a call to
action, alt text replaces the image. It should tell a person who
cannot see the image what matters in it, in plain words.

# Workflow

1. Look at the image the user provides (a file, a URL, or a detailed
   description of what the image shows).
2. Ask what the image is for if it is not obvious: a product photo, a
   blog illustration, a chart, or a decorative banner. Decorative
   images get empty alt text, not a description.
3. Describe the essential content first: the subject, the action, and
   the setting. Add colors, text in the image, or data points only when
   they matter to understanding it.
4. Keep it under 125 characters when possible. If the image needs more
   (a chart, an infographic), write a short alt plus a longer text
   alternative the user can place next to the image.
5. Suggest a short SEO-friendly variant only when the user asks for
   one, with the page's focus keyword worked in naturally.

# Output Contract

Every result has three parts, in this order:

- Alt text: the final alt attribute text, quoted and ready to paste.
- Character count: the length, so the user can see it fits.
- Long description (only for complex images): a fuller text
  alternative for charts, diagrams, or infographics.

# Operating Rules

- Describe only what is visible; never guess at names, places, or
  events that cannot be seen.
- Never start with "image of" or "picture of"; screen readers already
  announce it is an image.
- Never write alt text designed to mislead: no keyword stuffing, no
  claims the image does not support.
- Mark decorative images with empty alt text and say why.
- If the image is unclear or the request is ambiguous, ask before
  writing.
- Keep each alt text to one sentence unless a longer alternative is
  genuinely needed.

View source

Ready to copy.

Details

Type: skill
Category: Marketing
Version: 1.0.0
Added: 28 Sep 2026
Author: Muse Skills editorsWritten for this directory
Includes: instructionsworkflowrules
Source: github.com/…/alt-text-writer.md

Install the "Alt-Text Writer" skill. Its full source is below. Create it
at ~/workspace/skills/alt-text-writer/SKILL.md following skill-creator
conventions (name and description frontmatter; Purpose, Workflow,
Output Contract, Operating Rules sections). Then confirm it is
installed and tell me the trigger phrases.

--- SOURCE ---
---
name: alt-text-writer
description: Generate accurate, concise alt text for images, tuned for accessibility and SEO. This is not a caption writer: it describes the image for people who cannot see it. Trigger phrases: "write alt text for this", "alt text for this image", "describe this image for screen readers".
---
# Purpose

Alt-Text Writer turns an image into good alt text: a short, factual
description of what the image shows, written for screen readers and
search engines. Unlike a caption, which adds personality or a call to
action, alt text replaces the image. It should tell a person who
cannot see the image what matters in it, in plain words.

# Workflow

1. Look at the image the user provides (a file, a URL, or a detailed
   description of what the image shows).
2. Ask what the image is for if it is not obvious: a product photo, a
   blog illustration, a chart, or a decorative banner. Decorative
   images get empty alt text, not a description.
3. Describe the essential content first: the subject, the action, and
   the setting. Add colors, text in the image, or data points only when
   they matter to understanding it.
4. Keep it under 125 characters when possible. If the image needs more
   (a chart, an infographic), write a short alt plus a longer text
   alternative the user can place next to the image.
5. Suggest a short SEO-friendly variant only when the user asks for
   one, with the page's focus keyword worked in naturally.

# Output Contract

Every result has three parts, in this order:

- Alt text: the final alt attribute text, quoted and ready to paste.
- Character count: the length, so the user can see it fits.
- Long description (only for complex images): a fuller text
  alternative for charts, diagrams, or infographics.

# Operating Rules

- Describe only what is visible; never guess at names, places, or
  events that cannot be seen.
- Never start with "image of" or "picture of"; screen readers already
  announce it is an image.
- Never write alt text designed to mislead: no keyword stuffing, no
  claims the image does not support.
- Mark decorative images with empty alt text and say why.
- If the image is unclear or the request is ambiguous, ask before
  writing.
- Keep each alt text to one sentence unless a longer alternative is
  genuinely needed.

Before you install

A shared skill carries somebody else's instructions. Read the source before you install it.
Never paste an API key, password, or token into anything a skill asks for. Legitimate skills use Muse's own secure flows.
Installing copies the setup into your own environment. It gives the author nothing.

What it does

Alt-Text Writer is for anyone publishing images on the web: bloggers, shop owners, marketers, and developers who want their sites to be readable by screen readers and indexed well by search engines. Good alt text is short, factual, and describes what matters in the image, nothing more.

It is not a caption writer. Captions sit next to a photo and add voice or a call to action; alt text replaces the photo for someone who cannot see it. This skill keeps the two jobs separate: it writes the description a screen reader speaks, starting with the subject and action, skipping decoration, and keeping it under 125 characters when it can.

For complex images like charts and infographics, it writes a short alt plus a fuller text alternative the user can place beside the image. Decorative images get empty alt text on purpose, so screen readers skip them instead of reading noise.

What it includes

One-sentence alt text, quoted and ready to paste into HTML or a CMS
Character count with each result so length limits are easy to check
Long text alternatives for charts, diagrams, and infographics
Empty alt recommendations for purely decorative images
Optional SEO-friendly variant that works the focus keyword in naturally, only on request

Example

Input: a product photo of a wooden crate holding vinyl records, sitting on a wooden floor.

Output:

Alt text: "Wooden crate of vinyl records on a hardwood floor."
Character count: 50.

What this one touches

Describes only what is visible in the image; it never guesses at identities, locations, or events it cannot see. It never names a person unless the user provides the name. It refuses to write alt text meant to stuff keywords or mislead screen readers, and it flags images whose content it cannot describe reliably.

Install

Copy this block and paste it into your Muse chat. Muse does the install and confirms when it's done.

Install prompt

Install the "Alt-Text Writer" skill. Its full source is below. Create it
at ~/workspace/skills/alt-text-writer/SKILL.md following skill-creator
conventions (name and description frontmatter; Purpose, Workflow,
Output Contract, Operating Rules sections). Then confirm it is
installed and tell me the trigger phrases.

--- SOURCE ---
---
name: alt-text-writer
description: Generate accurate, concise alt text for images, tuned for accessibility and SEO. This is not a caption writer: it describes the image for people who cannot see it. Trigger phrases: "write alt text for this", "alt text for this image", "describe this image for screen readers".
---
# Purpose

Alt-Text Writer turns an image into good alt text: a short, factual
description of what the image shows, written for screen readers and
search engines. Unlike a caption, which adds personality or a call to
action, alt text replaces the image. It should tell a person who
cannot see the image what matters in it, in plain words.

# Workflow

1. Look at the image the user provides (a file, a URL, or a detailed
   description of what the image shows).
2. Ask what the image is for if it is not obvious: a product photo, a
   blog illustration, a chart, or a decorative banner. Decorative
   images get empty alt text, not a description.
3. Describe the essential content first: the subject, the action, and
   the setting. Add colors, text in the image, or data points only when
   they matter to understanding it.
4. Keep it under 125 characters when possible. If the image needs more
   (a chart, an infographic), write a short alt plus a longer text
   alternative the user can place next to the image.
5. Suggest a short SEO-friendly variant only when the user asks for
   one, with the page's focus keyword worked in naturally.

# Output Contract

Every result has three parts, in this order:

- Alt text: the final alt attribute text, quoted and ready to paste.
- Character count: the length, so the user can see it fits.
- Long description (only for complex images): a fuller text
  alternative for charts, diagrams, or infographics.

# Operating Rules

- Describe only what is visible; never guess at names, places, or
  events that cannot be seen.
- Never start with "image of" or "picture of"; screen readers already
  announce it is an image.
- Never write alt text designed to mislead: no keyword stuffing, no
  claims the image does not support.
- Mark decorative images with empty alt text and say why.
- If the image is unclear or the request is ambiguous, ask before
  writing.
- Keep each alt text to one sentence unless a longer alternative is
  genuinely needed.

Install the "Alt-Text Writer" skill. Its full source is below. Create it
at ~/workspace/skills/alt-text-writer/SKILL.md following skill-creator
conventions (name and description frontmatter; Purpose, Workflow,
Output Contract, Operating Rules sections). Then confirm it is
installed and tell me the trigger phrases.

--- SOURCE ---
---
name: alt-text-writer
description: Generate accurate, concise alt text for images, tuned for accessibility and SEO. This is not a caption writer: it describes the image for people who cannot see it. Trigger phrases: "write alt text for this", "alt text for this image", "describe this image for screen readers".
---
# Purpose

Alt-Text Writer turns an image into good alt text: a short, factual
description of what the image shows, written for screen readers and
search engines. Unlike a caption, which adds personality or a call to
action, alt text replaces the image. It should tell a person who
cannot see the image what matters in it, in plain words.

# Workflow

1. Look at the image the user provides (a file, a URL, or a detailed
   description of what the image shows).
2. Ask what the image is for if it is not obvious: a product photo, a
   blog illustration, a chart, or a decorative banner. Decorative
   images get empty alt text, not a description.
3. Describe the essential content first: the subject, the action, and
   the setting. Add colors, text in the image, or data points only when
   they matter to understanding it.
4. Keep it under 125 characters when possible. If the image needs more
   (a chart, an infographic), write a short alt plus a longer text
   alternative the user can place next to the image.
5. Suggest a short SEO-friendly variant only when the user asks for
   one, with the page's focus keyword worked in naturally.

# Output Contract

Every result has three parts, in this order:

- Alt text: the final alt attribute text, quoted and ready to paste.
- Character count: the length, so the user can see it fits.
- Long description (only for complex images): a fuller text
  alternative for charts, diagrams, or infographics.

# Operating Rules

- Describe only what is visible; never guess at names, places, or
  events that cannot be seen.
- Never start with "image of" or "picture of"; screen readers already
  announce it is an image.
- Never write alt text designed to mislead: no keyword stuffing, no
  claims the image does not support.
- Mark decorative images with empty alt text and say why.
- If the image is unclear or the request is ambiguous, ask before
  writing.
- Keep each alt text to one sentence unless a longer alternative is
  genuinely needed.

Full source

This is the exact text Muse installs. Read it. That's the whole trust model.

SKILL.md

---
name: alt-text-writer
description: Generate accurate, concise alt text for images, tuned for accessibility and SEO. This is not a caption writer: it describes the image for people who cannot see it. Trigger phrases: "write alt text for this", "alt text for this image", "describe this image for screen readers".
---
# Purpose

Alt-Text Writer turns an image into good alt text: a short, factual
description of what the image shows, written for screen readers and
search engines. Unlike a caption, which adds personality or a call to
action, alt text replaces the image. It should tell a person who
cannot see the image what matters in it, in plain words.

# Workflow

1. Look at the image the user provides (a file, a URL, or a detailed
   description of what the image shows).
2. Ask what the image is for if it is not obvious: a product photo, a
   blog illustration, a chart, or a decorative banner. Decorative
   images get empty alt text, not a description.
3. Describe the essential content first: the subject, the action, and
   the setting. Add colors, text in the image, or data points only when
   they matter to understanding it.
4. Keep it under 125 characters when possible. If the image needs more
   (a chart, an infographic), write a short alt plus a longer text
   alternative the user can place next to the image.
5. Suggest a short SEO-friendly variant only when the user asks for
   one, with the page's focus keyword worked in naturally.

# Output Contract

Every result has three parts, in this order:

- Alt text: the final alt attribute text, quoted and ready to paste.
- Character count: the length, so the user can see it fits.
- Long description (only for complex images): a fuller text
  alternative for charts, diagrams, or infographics.

# Operating Rules

- Describe only what is visible; never guess at names, places, or
  events that cannot be seen.
- Never start with "image of" or "picture of"; screen readers already
  announce it is an image.
- Never write alt text designed to mislead: no keyword stuffing, no
  claims the image does not support.
- Mark decorative images with empty alt text and say why.
- If the image is unclear or the request is ambiguous, ask before
  writing.
- Keep each alt text to one sentence unless a longer alternative is
  genuinely needed.

---
name: alt-text-writer
description: Generate accurate, concise alt text for images, tuned for accessibility and SEO. This is not a caption writer: it describes the image for people who cannot see it. Trigger phrases: "write alt text for this", "alt text for this image", "describe this image for screen readers".
---
# Purpose

Alt-Text Writer turns an image into good alt text: a short, factual
description of what the image shows, written for screen readers and
search engines. Unlike a caption, which adds personality or a call to
action, alt text replaces the image. It should tell a person who
cannot see the image what matters in it, in plain words.

# Workflow

1. Look at the image the user provides (a file, a URL, or a detailed
   description of what the image shows).
2. Ask what the image is for if it is not obvious: a product photo, a
   blog illustration, a chart, or a decorative banner. Decorative
   images get empty alt text, not a description.
3. Describe the essential content first: the subject, the action, and
   the setting. Add colors, text in the image, or data points only when
   they matter to understanding it.
4. Keep it under 125 characters when possible. If the image needs more
   (a chart, an infographic), write a short alt plus a longer text
   alternative the user can place next to the image.
5. Suggest a short SEO-friendly variant only when the user asks for
   one, with the page's focus keyword worked in naturally.

# Output Contract

Every result has three parts, in this order:

- Alt text: the final alt attribute text, quoted and ready to paste.
- Character count: the length, so the user can see it fits.
- Long description (only for complex images): a fuller text
  alternative for charts, diagrams, or infographics.

# Operating Rules

- Describe only what is visible; never guess at names, places, or
  events that cannot be seen.
- Never start with "image of" or "picture of"; screen readers already
  announce it is an image.
- Never write alt text designed to mislead: no keyword stuffing, no
  claims the image does not support.
- Mark decorative images with empty alt text and say why.
- If the image is unclear or the request is ambiguous, ask before
  writing.
- Keep each alt text to one sentence unless a longer alternative is
  genuinely needed.

Review Responder
Turns customer reviews, good and bad, into on-brand public replies that defuse complaints and make promoters feel seen.
skillinstructionsworkflowreply-templatestone-calibration
by Muse Skills editors · Written for this directory
ViewInstall the "Review Responder" skill. Its full source is below. Create it at ~/workspace/skills/review-responder/SKILL.md following skill-creator conventions (name and description frontmatter; Purpose, Workflow, Output Contract, Operating Rules sections). Then confirm it is installed and tell me the trigger phrases. --- SOURCE --- --- name: review-responder description: Drafts on-brand public replies to customer reviews: defuses bad reviews, thanks good ones, and moves real problems offline. Trigger phrases: "draft a reply to this review", "respond to this bad review", "write review responses", "review reply". --- # Purpose Do one narrow job: turn raw customer reviews into public replies worth publishing. The skill takes the review text, the star rating, the business name, and your tone, then drafts a reply that sounds like a real human who read the review. For negative reviews it acknowledges, takes the fix offline, and never argues in public. For positive reviews it thanks specifically, names something the reviewer mentioned, and encourages a return visit. You always review and post; the skill only drafts. # Workflow 1. Collect the inputs: the review text, star rating, platform (Google, Yelp, Amazon, TripAdvisor, app store), business name, and your desired tone (warm and casual, professional, playful, formal). 2. Classify the review: praise, complaint, mixed, or spam/suspicious. Spam and policy-violating reviews get a brief factual reply plus a flag-and-report recommendation, not a full engagement. 3. For complaints: open by naming the specific issue (never a generic "sorry for your experience"), take responsibility for the part that is yours, give a private contact path (name, phone or email placeholder), and invite them to reach out. Never argue the facts in public, never admit legal fault, never promise refunds or compensation in the reply. 4. For praise: thank them by naming the specific thing they liked, add one line of personality, and invite them back. Skip the hard sell; a genuine reply earns more than a coupon. 5. For mixed reviews: acknowledge the positive, address the negative with the complaint playbook, and keep the reply shorter than the review. 6. Produce two versions: the recommended reply and a shorter alternate. Both stay under 100 words unless the platform norms differ. Ask for the business details you need before drafting. # Output Contract - The review classification (praise, complaint, mixed, or spam) - A recommended reply under 100 words, ready to copy - A shorter alternate version - A one-line note on what to fill in (contact name, phone, order details) before posting - For spam: a brief reply plus a flag-and-report recommendation # Operating Rules - Never post anything to a review site; you draft, the owner posts. - Never include private customer details in a public reply. - Never promise refunds, discounts, or compensation in a reply unless the owner told you to. - Never argue with the reviewer in public, even when they are wrong. Take it offline. - Never invent facts about what happened. If the complaint is vague, ask for context or keep the reply general and forward it to a private channel. - Match the tone the owner gave you; keep the voice human, not corporate filler.
Ad Hook Researcher
Finds the ad hooks already winning in your niche and turns them into a creative brief.
skillinstructionsworkflowbrief-template
by Muse Skills editors · Written for this directory
ViewInstall the "Ad Hook Researcher" skill. Its full source is below. Create it at ~/workspace/skills/ad-hook-researcher/SKILL.md following skill-creator conventions (name and description frontmatter; Purpose, Workflow, Output Contract, Operating Rules sections). Then confirm it is installed and tell me the trigger phrases. --- SOURCE --- --- name: ad-hook-researcher description: Collect winning ad hooks in a niche from a product URL into a creative brief. Trigger phrases: "research ad hooks", "find winning hooks", "build an ad hook brief". --- # Purpose Find the ad hooks already winning in your niche and hand them to you as a creative brief you can work from. You give a product URL (or a niche description), and Ad Hook Researcher returns a hook bank, the patterns behind the hooks, the angles nobody is using, and three starter hook drafts written for your product. # Workflow 1. Read the product URL or niche description. If you gave both, use the page to ground the niche read; if you gave one, start there. 2. Read the product's own landing page: headline, subhead, hero claims, pricing framing, and the promises on the page. This is the baseline the brief adapts hooks for. 3. Search the niche for active ads: public ad libraries, competitor landing pages, and ad creative roundups. Note which ads or hooks keep showing up across sources; persistence is an observed signal, not proof of performance. 4. Extract each hook: the first five to ten words plus its angle. Tag the angle: transformation, curiosity gap, direct callout, proof, offer, or contrast. 5. Cluster the hooks by angle and note which clusters dominate the niche and which angles are missing entirely. 6. Keep only hooks from ads that were actually found. Never invent ad text. Quote short hooks verbatim; summarize longer ones. 7. Write three starter hooks for the product, clearly marked as drafts, each using a different winning angle from the niche. 8. Write the creative brief in the Output Contract shape and send it. # Output Contract The creative brief, in this order: - Niche snapshot: what your page leads with today, in three lines - Hook bank: 10 to 15 hooks, each with an angle tag and the source type it was found in - Pattern notes: three to five recurring patterns across the niche - Gaps: angles the niche is not using, with one line on why each could fit - Starter hooks: three drafts for your product, marked as drafts, each using a different winning angle - Sources checked: a short list of what was actually read # Operating Rules - Read public pages and public ad libraries only. Never log in, and never work around a paywall or a bot check. - Never present persistence as proof of performance. Say what was observed. - Never invent ad copy. Every hook in the bank comes from a real page or ad that was read during the run. - Never buy media, post an ad, or contact a competitor. Research only. - If the niche is too thin to fill the hook bank, deliver what was found and say what is missing rather than padding it. - Run once per request; do not re-run on a schedule unless asked.
Lead Scorer
Scores a list of public leads against your ideal customer profile and ranks them.
skillinstructionsworkflowscoring-rubric
by Muse Skills editors · Written for this directory
ViewInstall the "Lead Scorer" skill. Its full source is below. Create it at ~/workspace/skills/lead-scorer/SKILL.md following skill-creator conventions (name and description frontmatter; Purpose, Workflow, Output Contract, Operating Rules sections). Then confirm it is installed and tell me the trigger phrases. --- SOURCE --- --- name: lead-scorer description: Score public leads against your ideal customer profile and rank them. Trigger phrases: "score these leads", "rank my leads", "which leads first". --- # Purpose Stop working your lead list in alphabetical order. Lead Scorer takes the list you hand it, scores each lead against the ideal customer profile you define, and returns a ranked list with the evidence behind every score. You see exactly why a lead sits at the top or the bottom, so your outreach starts with the people most likely to be a fit. # Workflow 1. The user provides the ideal customer profile: industry, company size, role titles, signals that suggest fit (hiring, funding, tech stack), and deal breakers. 2. The user provides the lead list: names plus whatever public data they have per lead (company, title, location, public posts, listing details). 3. Score each lead 0 to 100: fit signals add points, missing basics subtract, deal breakers zero the score. Record the evidence for every point. 4. Rank the list high to low. Group obvious tiers: reach out now, nurture later, skip. 5. Deliver the ranked list with one evidence line per lead, plus the rubric used, so the user can reweight it. # Output Contract Each run delivers: - The ranked lead list with 0-100 scores - One evidence line per lead showing why it scored that way - Three tiers: reach out now, nurture later, skip - The rubric, written out, so scoring stays repeatable A score is a ranking aid, not a verdict. The user reviews the evidence before acting on it. # Operating Rules - Score only public data and what the user provides. Never scrape private accounts, and never use bought or breached data. - A deal breaker zeroes the score but keeps the lead visible, flagged, with the reason shown. - Never inflate a score to be encouraging. A weak list gets weak scores, honestly. - The rubric is fixed for the whole list. Never reweight mid-list to favor one lead. - Draft no outreach and contact nobody. Scoring ends where outreach begins, and a human writes and sends every message. - Keep the user's lead list private to their workspace.
Prospect Reply Drafter
Reads a prospect's reply in the context of the thread and drafts the right next step.
skillinstructionsworkflowtemplates
by Muse Skills editors · Written for this directory
ViewInstall the "Prospect Reply Drafter" skill. Its full source is below. Create it at ~/workspace/skills/prospect-reply-drafter/SKILL.md following skill-creator conventions (name and description frontmatter; Purpose, Workflow, Output Contract, Operating Rules sections). Then confirm it is installed and tell me the trigger phrases. --- SOURCE --- --- name: prospect-reply-drafter description: Read a prospect's reply in the context of the thread and draft the right next step. Trigger phrases: "draft a reply to this prospect", "how should I respond", "write a follow-up for". --- # Purpose Read a prospect's latest reply together with the full thread history, figure out what the prospect is actually signaling, and draft the single best next move. It classifies the reply, an objection, a timing deferral, a referral, a polite no, or genuine interest, and writes a response matched to that signal instead of a generic follow-up. # Workflow 1. Read the full thread: your outreach, their reply, and any earlier exchanges. Ask for the offer or call to action if it is not clear from the thread. 2. Classify the reply: interested, objection, timing deferral, referral, polite no, or ambiguous. 3. Identify the signal underneath the words: what they care about, what is blocking them, what would change their mind. 4. Draft one reply: short, specific, and matched to the classification. Handle objections by addressing the block, not by arguing. 5. Give the human a send-or-edit choice: the draft plus two alternate lines for the risky spots. # Output Contract - Classification: one label plus the evidence line from the reply. - Signal read: what the prospect cares about and what blocks them, in two bullets. - Draft reply: subject or opener plus body, ready to paste, under 120 words. - Alternates: two rewrite options for the key line. # Operating Rules - Never send anything; the human reviews and sends every reply. - Never invent facts about the product, pricing, or the prospect. - Never guilt-trip, never pressure, never fake a personal connection. - If the reply is a no, draft a graceful close, not a rescue attempt.